Moderation has always been a serious conversation — maybe too serious. So when Captain Morgan and Diageo launched a global initiative to promote responsible drinking, I saw an opportunity to make it fun.

 

As creative director, I led Enjoy Slow, a campaign that turned moderation into an invitation. We teamed up with Bree Runway, who reimagined the legendary Rhythm of the Night as a smooth slow jam, setting the perfect pace for slow sipping. Her energy made responsible drinking feel less like a rule and more like a vibe.

 

From the music to the storytelling, every detail reinforced the idea that slowing down doesn’t kill the night—it makes it last longer.